A footprint can indicate an animal.
But a footprint does not necessarily stand for an animal.
The distinction may seem small.
It is not.
A sign is not simply a particularly informative difference.
Something changes when a difference can stand for another.
Consider a red light.
Physically, it is a particular arrangement of electromagnetic radiation.
It can also affect the eye.
But in a traffic system, it does something more.
It stands for stop.
The relation is not simply that red is caused by stopping.
Nor does red physically contain the instruction to stop.
The relation has been organised.
A community has established a practice in which one difference can function in relation to another possibility of action.
The red light becomes a sign.
This is why the distinction between indication and sign matters.
Smoke can indicate fire because fire can cause smoke.
But smoke does not mean fire merely because the relation exists.
A traffic light does not indicate stopping in the same way.
It signifies it.
The difference has entered a system.
And once it has done so, it acquires possibilities that it did not possess as a merely physical difference.
Red can be displayed without there being any fire.
A word can refer to something that is absent.
A flag can stand for a country.
A gesture can stand for an instruction.
A diagram can stand for a process.
The sign is no longer tied to the physical presence of what it signifies.
This is a remarkable new freedom.
Indication is constrained by the relation that makes it informative.
A footprint can indicate an animal because the animal left the footprint.
But a sign can be detached from such a causal relation.
The sign can be repeated.
Moved.
Copied.
Modified.
Stored.
Combined with other signs.
It can travel.
A word spoken yesterday can mean something today.
A symbol can survive the disappearance of the person who first used it.
A diagram can describe something that has never existed.
The semiotic relation therefore opens a new kind of possibility.
A difference can now participate in the organisation of something absent, distant, future or imaginary.
But this does not mean that signs float free of the world.
They require material differences.
Ink on paper.
Sound in air.
Light on a screen.
A gesture made by a body.
The sign depends upon a physical event.
What changes is not the material difference itself.
It is the relation in which that difference participates.
The same sound can be noise in one context and a word in another.
The same colour can be pigment in one context and a signal in another.
The same movement can be accidental in one context and a gesture in another.
The physical difference remains.
Its semiotic function changes.
This is why meaning cannot simply be located in the sign itself.
The sign becomes meaningful within an organised system of relations.
And those relations are historical.
A sign works because there is a practice in which it can work.
A traffic light is meaningful because there is a system of traffic regulation.
A word is meaningful because there is a language.
A mathematical symbol is meaningful because there is a mathematical practice.
The sign therefore introduces something new into our story.
Differences can now be socially organised as possibilities for construal.
The world was already full of differences.
Living systems had become sensitive to some of them.
Some differences could indicate others.
Now differences can be organised so that one can stand for another.
And once this happens, the world acquires a new dimension.
A thing can be present without being physically present.
An event can be represented without occurring.
A possibility can be discussed before it is actual.
An absence can become available.
This is not yet the whole story of meaning.
For signs can be used without necessarily exhausting what they make possible.
A word can acquire different meanings in different contexts.
A gesture can be ambiguous.
A symbol can be reinterpreted.
Signs can enter into relations with other signs and thereby alter what each can do.
The semiotic world is therefore not merely a warehouse of representations.
It is a dynamic field of possibilities.
And language will make that field extraordinarily productive.
For when signs can be combined systematically, something remarkable becomes possible.
We can no longer merely stand for things.
We can construe relations among them.
We can distinguish.
Classify.
Compare.
Question.
Negate.
Imagine.
The sign has opened a door.
Language will turn it into a landscape.
But before we follow it there, we should pause over what has happened.
A difference first became consequential.
Then it became part of a constraint.
For living systems, some differences became matters of continuation.
Some systems became sensitive to differences.
Some differences began to indicate.
And now some differences can stand for others.
At each stage, nothing magical has been added to the world.
A new relation has become possible.
And perhaps that is the deepest continuity in the whole story.
Difference does not become meaning by becoming more complicated.
It becomes meaning when it enters into a new kind of relation.
The next question is what that new kind of relation makes possible.
Why does meaning make a difference?