This three-post extension of the Seeing Meaning series explores how visual media generate meaning through degrees of iconicity and the metaphorical potential of individual modalities. Moving beyond the assumption of naturalistic representation, the series examines how stylisation, abstraction, and schematic depiction shape immersion, temporal flow, relational alignment, and evaluative construal.
Post 1: Degrees of Iconicity in Visual Expression
Investigates the continuum from naturalistic to schematic forms, showing how stylisation modulates viewer engagement, narrative perception, and metaphorical potential, particularly in children’s picture books and other highly expressive media.
Post 2: Modalities as Engines of Visual Metaphor
Analyses how shape, colour, motion, depth, and sound function independently and relationally to generate metaphorical meaning, highlighting the distributed and emergent nature of visual metaphor.
Post 3: Stylisation, Modality, and Visual Metaphor — An Integrated Framework
Synthesises the preceding posts into a unified model. Stylisation interacts with modality to produce relational meaning; metaphor emerges through alignment across channels, temporal structuring, and participatory viewer engagement.
Core Insight
Visual meaning is not symbolic representation but an emergent phenomenon, actualised through perceptual alignment, temporal sequencing, multimodal interaction, and evaluative interpretation. Stylisation and modality operate as complementary semiotic levers, shaping how relational and metaphorical potential is realised in the viewer’s experience.
This extension provides a systematic framework for analysing and understanding how visual style, modality, and metaphor converge to produce rich, embodied, and relational meaning.
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