1. Rethinking Power
Power is traditionally treated as an effect on minds:
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persuade, convince, manipulate beliefs
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win agreement, enforce compliance
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influence choices by controlling information
This view assumes a substrate that does not exist: independent, stable cognitive agents.
From our relational perspective, that assumption collapses.
2. Fields Precede Agents
Cognitive agents are local stabilisations within a field, not the origin of cognition.
A cognitive field is a structured space of:
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attention: what is noticed and ignored
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salience: what matters in context
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affordances: what actions are possible
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trajectories: what responses flow naturally
3. Attention as the Primary Target
If cognition is participation, attention is the first point of control.
Controlling what is:
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visible,
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thinkable,
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salient,
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normal
…is far more consequential than controlling beliefs or ideas.
Power operates invisibly:
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some possibilities are amplified, others dampened
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some distinctions are obvious, others hidden
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some paths are encouraged, others costly to follow
Participants comply not because they are convinced, but because participation along these paths feels natural.
4. Power Without a Controller
Field control does not require a central agent.
Structures like:
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institutions
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routines
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metrics
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infrastructures
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temporal rhythms
…stabilise participation autonomously.
5. Implications
Understanding power as field control:
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Makes visible the invisible architecture of cognition
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Explains why persuasion often fails without structural alignment
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Reveals why resistance feels exhausting rather than forbidden
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Shows that cognition is shaped structurally before content is ever considered
Next, we can zoom in on the mechanics of attention and collective alignment — the first layer of how fields are constructed and maintained.
Post 2 — Collective Attention and Its Politics will explore that.
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