We tend to imagine “ecology” as something external to meaning: the physical environment, the social world, the wider surround in which language operates. In linguistics, this ecological framing usually enters through metaphor: language as adaptive, behaviour as situated, semiosis as responsive to context. These accounts bring important insights, but they lean heavily toward an externalist picture — the world “out there” as the ground against which signs operate.
In the relational ontology that guides this work, a phenomenon is not an object but a perspectival actualisation of potential. Meaning does not attach to an already-structured world; meaning is the structuring. Reality is not the substrate to which language refers; meaning is reality — the reality of a phenomenon as construed.
the patterned relational potential from which phenomena can be actualised.
To call this an ecology is to mark three things:
1. It is relational rather than substantive
2. It is patterned rather than chaotic
3. It is ecological because it is a field
This conception allows us to speak of:
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material ecology: the patterned potential of the living world, not as an independent “environment” but as structured relational possibility.
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semiotic ecology: the patterned potential encoded in a meaning system, not as a storehouse of forms but as the relational theory a language provides.
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metasemiotic ecology: the patterned potential of interpretive operations that themselves reconfigure potential.
What we call “context” is not a space outside of language, nor a container of situational factors. It is the ecologically relevant subset of potential that a semiotic system can recognise and make meaningful. But that is the topic of a later post.
For now, we mark the first and fundamental move:
Meaning emerges through operations that actualise phenomena from an ecology of possibility.
Next post: From World to Meaning: Construal as Ecological Activation.
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